The Most Stylish New Fashion Labels to Watch in 2024

The fashion industry continues to evolve and adapt to new trends, societal shifts, and the demands of a conscious consumer base. While established luxury brands maintain their prestige, new and exciting labels are emerging, bringing fresh perspectives, innovative designs, and sustainable practices to the forefront. These up-and-coming fashion houses are redefining style, blending tradition with modernity, and capturing the imagination of fashion enthusiasts worldwide. In this article, we explore the most stylish new fashion labels to watch in 2024—brands that are making waves with their unique aesthetics, ethical approaches, and trendsetting designs.

1. Jalebi Couture

Inspired by South Asian traditions and the vibrant colors of Indian culture, Jalebi Couture is a label that blends heritage with contemporary elegance. Launched in late 2023, this brand has already garnered attention for its intricate embroidery, luxurious fabrics, and bold color palettes. Jalebi Couture’s designs are perfect for both traditional occasions and modern streetwear, making it versatile enough to appeal to a wide range of fashion lovers.

Their commitment to ethical craftsmanship is a major draw, as they collaborate with artisans from rural India, ensuring fair wages and promoting sustainable fashion. Expect to see Jalebi Couture gracing fashion weeks around the world in 2024 as their reputation continues to soar.

Key Style Points:

Rich, vibrant color schemes

Detailed embroidery and beadwork

Fusion of traditional Indian silhouettes with modern cuts

2. NEU

NEU is the brainchild of Danish designer Mathilde Larsen, whose minimalist Scandinavian aesthetic has taken the fashion world by storm. NEU stands for “New and Essential Uniform,” and this brand has been recognized for its clean lines, functional design, and commitment to sustainable materials. NEU creates fashion staples that are not only timeless but also environmentally friendly, using organic cotton, recycled polyester, and biodegradable materials.

NEU’s 2024 collection focuses on fluidity in gender expression, with an androgynous, unisex appeal that reflects the brand’s ethos of inclusivity. Their neutral color palettes and simple, elegant designs make them a go-to for those seeking minimalist luxury.

Key Style Points:

Minimalist, Scandinavian aesthetic

Focus on sustainability and eco-friendly materials

Gender-neutral, inclusive designs

3. Tierra Viva

With environmental consciousness being one of the key factors shaping the future of fashion, Tierra Viva has emerged as a leading force in the eco-luxury movement. Founded by Chilean designer Valentina Peralta in 2022, Tierra Viva has become a trailblazer in creating beautiful, sustainable clothing that connects deeply with nature. Their designs are inspired by the landscapes of Patagonia, with earthy tones, natural fabrics, and organic textures defining their collections.

The brand is known for its ethical supply chain, partnering with indigenous communities to source raw materials like alpaca wool and organic cotton. Tierra Viva’s pieces are timeless, designed to be passed down through generations rather than disposed of, aligning with the slow fashion movement.

Key Style Points:

Natural, earthy color palette

Use of sustainable, organic fabrics

Strong focus on ethical supply chain and slow fashion principles

4. Serenity Atelier

Serenity Atelier is a Paris-based label that embodies the spirit of romantic, feminine fashion. Founded by Charlotte Delacour, the brand made its debut at the 2023 Paris Fashion Week, quickly becoming a favorite among celebrities and influencers. Serenity Atelier’s designs are characterized by their flowing silhouettes, delicate lacework, and pastel hues, creating an air of effortless elegance.

What sets this brand apart is its commitment to mindful luxury. All pieces are made-to-order, reducing waste and overproduction. The brand also places a strong emphasis on size inclusivity, offering custom sizing to ensure every woman feels confident and beautiful in their garments.

Key Style Points:

Feminine, romantic silhouettes

Made-to-order luxury

Focus on size inclusivity and custom tailoring

5. Verve & Volume

One of the most exciting labels redefining streetwear in 2024 is Verve & Volume. This London-based brand was founded by former graffiti artist turned fashion designer, Malik Ahmed. The brand’s style is edgy and urban, reflecting the diverse culture of London’s streets. With oversized cuts, bold graphic prints, and unexpected fabric combinations, Verve & Volume is designed for those who want to stand out.

Ahmed’s designs often incorporate political and social messages, using fashion as a medium for commentary on topics such as identity, race, and social justice. Sustainability is also central to Verve & Volume’s ethos, with the use of recycled fabrics and eco-friendly dyes in all their collections.

Key Style Points:

Bold, graphic streetwear

Oversized, unisex designs

Incorporation of social and political themes in designs

6. Eclipse Noir

Dark, moody, and unapologetically dramatic, Eclipse Noir has taken the fashion world by storm with its gothic-chic aesthetic. Founded by Japanese designer Reina Sato, Eclipse Noir debuted in Tokyo in early 2023 and quickly expanded to global recognition. The brand’s style is heavily influenced by Japanese street fashion, blending gothic, punk, and high-fashion elements to create a distinctive, avant-garde look.

Eclipse Noir’s designs often feature unconventional materials like leather, PVC, and metal hardware, giving the garments a tough, industrial edge. Despite the heavy aesthetics, the brand remains committed to sustainability, using recycled and cruelty-free materials in their production.

Key Style Points:

Gothic, punk-inspired designs

Use of unconventional materials like leather and PVC

Dark color palettes with bold, structural silhouettes

7. Luna Oceana

As sustainability continues to drive innovation in fashion, Luna Oceana is leading the charge with eco-conscious swimwear that doesn’t compromise on style. Launched in 2023 by Australian designer Isla Green, the brand has rapidly become a favorite for environmentally-conscious beachgoers. Luna Oceana’s collections are made entirely from recycled ocean plastics and abandoned fishing nets, contributing to marine conservation efforts while offering chic, functional swimwear.

The designs are both sporty and glamorous, with flattering cuts and vibrant colors that make the pieces ideal for lounging by the pool or catching waves. In 2024, Luna Oceana is expanding to include activewear, creating even more options for those who prioritize sustainability in their wardrobe.

Key Style Points:

Eco-conscious swimwear made from recycled ocean plastics

Sporty yet glamorous designs

Expansion into activewear in 2024

8. Etienne & Emilie

Etienne & Emilie is the epitome of understated luxury. Founded by French siblings Etienne and Emilie Laurent, the brand offers a modern twist on classic Parisian fashion. Known for their effortless sophistication, Etienne & Emilie specialize in beautifully tailored pieces that combine comfort and elegance. Their 2024 collection highlights the brand’s focus on neutral tones, sharp tailoring, and timeless silhouettes.

What makes this label unique is its attention to detail and craftsmanship. All pieces are produced in small batches to maintain quality, and the brand works exclusively with local artisans in France, ensuring each garment is a work of art. Etienne & Emilie are also embracing a “zero waste” philosophy, with innovative design techniques that minimize fabric waste during production.

Key Style Points:

Timeless, Parisian-inspired elegance

Impeccable tailoring and attention to detail

Zero waste design philosophy

9. Ataraxia

Based in Berlin, Ataraxia is a new label that draws inspiration from modern architecture and urban landscapes. Founded by architect-turned-fashion designer Jonas Keller, Ataraxia is characterized by its structural designs, sharp angles, and monochromatic color schemes. The brand’s minimalist, futuristic aesthetic appeals to those who love clean lines and an avant-garde approach to fashion.

Ataraxia is also a leader in sustainable innovation. The brand uses cutting-edge technology to create biodegradable, high-performance fabrics, ensuring that their futuristic designs are also future-friendly. Ataraxia’s 2024 collection includes a range of outerwear, dresses, and accessories that push the boundaries of traditional fashion.

Key Style Points:

Architectural, futuristic designs

Sharp, angular silhouettes

Use of biodegradable, high-performance fabrics

10. Solana & Co.

Lastly, Solana & Co. is making a name for itself in the realm of ethical luxury. Founded by eco-conscious entrepreneur Maria Solana, the brand focuses on creating high-end accessories that are both fashionable and sustainable. Solana & Co. is best known for its leather goods, particularly handbags and shoes, which are crafted using eco-friendly vegan leather alternatives.

Solana & Co.’s 2024 collection is inspired by the Mediterranean, featuring vibrant colors and intricate detailing reminiscent of the region’s rich culture. The brand’s commitment to sustainability extends beyond materials, as they employ artisans in underdeveloped regions, providing fair wages and supporting local economies.

Key Style Points:

Luxurious, eco-friendly vegan leather goods

Mediterranean-inspired color palette

Focus on ethical production and supporting local artisans

Conclusion

As we move further into 2024, the fashion landscape is shifting in exciting and innovative ways. The labels featured in this article exemplify the best of what the industry has to offer—brands that are pushing the boundaries of design while remaining committed to sustainability, inclusivity, and ethical practices. From eco-conscious swimwear to futuristic architectural fashion, these new labels are not only making waves in the fashion world but also shaping the future of style.

The rise of these brands signals a larger trend towards thoughtful, intentional fashion, where consumers are prioritizing quality over quantity

FAQs

1. What makes these new fashion labels stand out in 2024?

These emerging labels are redefining fashion through unique aesthetics, sustainable practices, and innovative designs. Many focus on eco-friendly materials, ethical production, and inclusivity, setting new standards in the industry.

2. How are these fashion labels contributing to sustainability?

Most of these labels emphasize sustainability by using eco-friendly fabrics (such as organic cotton, recycled materials, or vegan leather), implementing zero-waste production techniques, and partnering with artisans in ethical supply chains. Brands like Luna Oceana and Tierra Viva use recycled ocean plastics and sustainable sourcing, respectively.

3. Are these fashion labels affordable?

The price range varies among these labels. Brands like Jalebi Couture and Serenity Atelier lean toward luxury with custom designs and high-quality fabrics, while others like NEU and Verve & Volume offer more accessible, streetwear-inspired collections. However, many focus on producing long-lasting, timeless pieces that offer better value over time.

4. Which of these brands offer gender-neutral or unisex clothing?

Labels like NEU and Verve & Volume embrace gender-neutral designs, offering inclusive, unisex fashion that suits a wide range of styles and preferences. These brands focus on creating versatile, inclusive pieces that blur the lines between traditional gender norms.

5. Where can I buy these new fashion labels?

Many of these brands are available through their official websites, and some have partnerships with high-end boutiques and online luxury platforms. Eclipse Noir, for instance, is available through select international retailers. NEU and Solana & Co. often collaborate with sustainable fashion platforms for broader reach.

6. What types of materials do these brands use?

These labels prioritize eco-friendly and sustainable materials such as organic cotton, biodegradable fabrics, recycled polyester, and vegan leather. Brands like Tierra Viva focus on using locally sourced, organic materials, while Luna Oceana uses recycled ocean plastics in their swimwear collections.

7. Are these labels size-inclusive?

Yes, many of these labels are dedicated to inclusivity. Brands like Serenity Atelier offer custom tailoring and a wide range of sizes to ensure that everyone can enjoy their designs. Verve & Volume and NEU also cater to various body types with oversized, relaxed fits in their unisex collections.

8. How do these brands approach ethical production?

Ethical production is a key focus for these labels. Solana & Co. and Tierra Viva, for instance, collaborate with artisans from underdeveloped regions, ensuring fair wages and safe working conditions. Others like Etienne & Emilie keep production local, working with French artisans to maintain ethical standards while producing small-batch, high-quality garments.

9. What trends are these fashion labels championing in 2024?

These labels are at the forefront of several trends, including gender-neutral fashion, sustainable luxury, and slow fashion. Other emerging trends include architectural, futuristic designs (like Ataraxia), romantic and flowing silhouettes (seen in Serenity Atelier), and eco-friendly materials, particularly in swimwear and accessories.

10. Are these new fashion labels focused on slow fashion?

Yes, many of these brands align with the principles of slow fashion, which emphasizes producing high-quality, timeless pieces with minimal environmental impact. Labels like Etienne & Emilie and Tierra Viva focus on creating garments meant to last and be cherished over time, rather than disposable fast fashion trends.

11. Which of these brands are known for bold, statement pieces?

Verve & Volume and Eclipse Noir stand out for their bold, statement-making designs. Verve & Volume is known for graphic streetwear with a political edge, while Eclipse Noir combines gothic and punk aesthetics with avant-garde elements, perfect for those who want to make a strong fashion statement.

12. What is “zero waste” design and which brands are using it?

“Zero waste” design refers to techniques that aim to minimize fabric waste during production, ensuring that as little material as possible ends up in landfills. Brands like Etienne & Emilie are pioneers in this space, using innovative patterns and cutting methods to reduce waste.

13. Are these brands suitable for special occasions?

Absolutely! Brands like Jalebi Couture and Serenity Atelier specialize in luxurious, intricate designs that are perfect for special occasions. Their elegant, flowing garments are ideal for weddings, formal events, and other celebrations.

14. Can I find accessories from these labels?

Yes, some of these brands offer accessories in addition to clothing. Solana & Co. is particularly well-known for its luxurious handbags and shoes made from eco-friendly vegan leather. Eclipse Noir also includes accessories like belts and jewelry in their collections, perfect for complementing their dramatic, gothic designs.

15. What can we expect from these labels in the future?

Looking ahead, many of these brands are expanding their offerings to include new categories like activewear and accessories. Luna Oceana, for example, is set to release a new line of eco-friendly activewear in 2024. We can also expect these labels to continue leading the way in sustainability, inclusivity, and innovative design.