Revel Bikes Calls It Quits as Sales Drop

Revel Bikes. This brand may be relatively young in the industry, but it’s already changing the game with its innovative designs, eco-conscious manufacturing, and rider-first approach. If you’re looking for the best mountain bike that combines high-end technology, comfort, and sustainability, Revel is definitely a brand worth knowing.

The Birth of Revel Bikes

Founded in 2016 by Adam Miller, Revel Bikes emerged from Carbondale, Colorado—a place nestled between epic mountain landscapes and an active biking community. Adam, who had already made waves in the bike world with Borealis (fat bikes) and Why Cycles (titanium frames), decided to launch Revel with a clear mission: create the most advanced carbon mountain bikes using the best suspension technology available.

Miller’s dream was simple yet ambitious—build bikes that could handle any terrain while offering riders the best possible experience on and off the trail. This wasn’t just about making bikes look cool. It was about performance, durability, and sustainability—values that now define Revel Bikes.

What Makes Revel Bikes Stand Out?

One of the most critical components that sets Revel apart is its use of the Canfield Balance Formula (CBF) suspension system. While many brands boast about their rear suspension, Revel actually licenses this patented design. The CBF system isolates pedaling and braking forces, making the bikes efficient on climbs and incredibly smooth on descents.

Every ride on a Revel bike feels like you’re in total control—whether you’re conquering technical switchbacks, charging downhill, or simply cruising. This combination of performance and control makes Revel one of the best carbon mountain bike brands on the market.

Handmade Carbon Frames with a Twist

A major standout in Revel’s production is its use of Revel’s Fusion-Fiber™ technology. Unlike traditional carbon fiber that involves toxic resins and energy-heavy manufacturing processes, Fusion-Fiber is recyclable, lightweight, and incredibly strong. Revel partnered with a Utah-based facility to develop this sustainable carbon alternative, which gives them a significant edge over traditional manufacturers.

This dedication to environmental responsibility places Revel among the few sustainable bike brands actually making a difference. Not only are you getting a world-class ride, but you’re also supporting a company that’s thinking about the future of our planet.

The Lineup: Which Revel Bike is Right for You?

Let’s take a closer look at some of the top models that Revel offers—each crafted with a specific kind of rider in mind:

Revel Rascal

If you’re into all-around trail riding, the Revel Rascal is a dream machine. With 130mm of rear travel and a 140mm fork, it’s perfectly balanced for uphill and downhill riding. It’s agile, snappy, and can handle virtually anything you throw at it. This is arguably one of the best full-suspension mountain bikes for riders who want a versatile machine that doesn’t compromise.

Revel Rail

When it comes to enduro bikes, the Revel Rail is hard to beat. With 165mm of rear travel, this beast is built to conquer rough terrains, steep descents, and aggressive trails. It’s the go-to for riders who like to push their limits on technical courses.

Revel Ranger

More of a cross-country (XC) rider? The Revel Ranger delivers efficiency and speed with 115mm of rear travel and a 120mm fork. Light, fast, and agile, it’s the ultimate carbon XC mountain bike for those long rides and quick climbs.

Revel Rover

Not every great ride happens on a mountain. The Revel Rover is the brand’s entry into the world of gravel riding. With a lightweight carbon frame, responsive handling, and compatibility with modern gravel components, this bike delivers high-end performance on both pavement and dirt.

Each model is thoughtfully designed, from frame geometry to tire clearance, ensuring a tailored experience for every type of rider.

Rider Reviews: What the Community Says

One of the best indicators of a brand’s success is how real-world riders feel about their bikes. Revel Bikes consistently earns rave reviews from both everyday bikers and industry pros. Riders praise the smoothness of the CBF suspension, the comfort of the ride, and the quality of the carbon frame construction.

Words like “playful,” “confidence-inspiring,” and “bomb-proof” frequently come up when people talk about Revel bikes. Whether on steep alpine climbs or flowy downhill tracks, riders feel that Revel has dialed in the perfect mix of innovation and performance.

The Community-First Approach

Beyond the bikes themselves, Revel is a brand deeply rooted in community. They’re not a faceless corporation—they’re riders, builders, and trail advocates who care about the same things their customers do. The company actively supports trail building projects, local cycling events, and grassroots biking initiatives across the U.S.

They’ve also committed to transparency in their supply chain and a focus on eco-friendly bike manufacturing, which makes them a favorite among conscious consumers. Their mission isn’t just to sell bikes—it’s to build a better biking culture.

Easy Customization and Direct Sales

Revel Bikes follows a direct-to-consumer sales model, which helps keep costs lower than many competitors. Riders can customize their builds directly from the website, choosing everything from suspension kits to wheelsets and drivetrains. Each bike is built to order, meaning you’re getting something tailored—not a mass-produced product.

This model also allows Revel to maintain better quality control and offer excellent customer support, something many bike brands struggle with.

Pricing: High-End Quality That’s Worth It

Let’s be honest—carbon mountain bikes aren’t cheap, and Revel bikes fall into the premium price category. But for what you’re getting—handcrafted carbon frames, innovative suspension tech, and sustainability—you’re getting serious value.

For riders who see biking as more than just a weekend hobby, Revel offers bikes that are an investment in performance and longevity. And with their sustainable production model, it’s also an investment in a better future.

Why Choose Revel Bikes?

In a market crowded with flashy designs and big brand names, Revel has carved out its own identity. It’s a company driven by passion, integrity, and a relentless pursuit of perfection. Whether you’re a weekend warrior or a hardcore trail addict, Revel has something to offer you.

Here’s why you should seriously consider a Revel for your next ride:

Proven CBF suspension for superior control and comfort

Eco-conscious Fusion-Fiber™ technology

Versatile range of models for all types of riders

Custom-built, made-to-order bikes

Direct-to-consumer savings and support

Rave reviews from real riders and biking pros

A company culture that actually gives back

Final Thoughts

Revel Bikes is a standout choice. With every frame, every weld, and every ride, this brand is proving that it’s not just about the destination—it’s about how you get there. Whether you’re flying down rocky descents or climbing your way to a mountain peak, Revel makes sure every moment on the trail is unforgettable.